Description
Claim example
Household appliance company offered to refund 100% of the value of the goods to all customers who had purchased the goods during a promotion campaign period, if Lithuania wins 2 gold medals. Sales volumes during the promotion were significantly higher than normal. Lithuania has won 2 gold medals and the company had to refund the money for the goods back to the customers. The company had Prize Indemnity Insurance for this promotion, so it paid 5% of the premium of the sales volumes and the insurance company paid the benefit of LTL ~500.000, which was refunded back to participants of the promotion.
Advantages
- Sales volumes increase up to 200% and more during the promotion campaign
- A very high value (prize) communication, with a limited budget
- Competing not by a discount, but by the added value
- Exclusivity and innovative idea, brand prominence
- A strong public and media attention
- Most reliable, highest level insurance coverage – Lloyd‘s of London
- Professional and experienced specialist team